About Dear Little Wish
Dear Little Wish helps you find a gift that feels like it was chosen just for them, and keeps the surprise safe
while you plan.
What it does
- Gift finder: answer a few questions about the person, or describe them in your own words, and get gift ideas
with a reason why each one suits them.
- Wishlists: make a list and share the link. Friends can reserve gifts so nobody buys the same thing, and the
list’s owner never sees what’s been reserved, so it’s still a surprise on the day.
- Secret Santa: set up a group, share the invite, and draw names. Each person sees only who they’re buying for.
- Dates: keep birthdays and anniversaries in one calendar, with UK special days like Mother’s Day already added.
What we believe
- Gifts are chosen for the person. We never rank or choose ideas by how much commission a shop pays.
- Surprises stay surprises. Privacy is built into how the app stores reservations and Secret Santa draws, not just
into what it shows.
- No ads, no selling your data. Dear Little Wish is free, and funded by small commissions from shops.
How we earn
Who we are
Dear Little Wish is an independent UK business run by Thalia, trading as Dear Little Wish. It’s small and independent, and every
message is read by a real person: get in touch.
Want ideas just for them?Answer a few quick questions about who you’re buying for, and Dear Little Wish suggests gifts that suit them, with a reason for each.
Try the gift finder